Walmart Explores Matchmaker Marketplace for Social Media Influencers

By Angie Lee  /  August 18, 2022
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...
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16 Approaches Brands Can Take To Boost Engagement On TikTok

By Angie Lee  /  August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

By Angie Lee  /  August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...
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HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it

By Angie Lee  /  August 15, 2022
A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...
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Abercrombie & Fitch is Trying to Grow Up

By Angie Lee  /  August 10, 2022
Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...
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14 Unique Ways for Brands to Leverage Sound in Marketing

By Angie Lee  /  August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About

By Angie Lee  /  August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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Instagram’s TikTok-like Changes Don’t Annoy Advertisers Like They Do the Kardashians

By Angie Lee  /  July 28, 2022
It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...
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Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace

By Angie Lee  /  July 27, 2022
Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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Here’s How to Connect Corporate Growth with Social Responsibility

By Angie Lee  /  July 25, 2022
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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How Danielle Wiley of Sway Group, Owns it

By Angie Lee  /  July 25, 2022
Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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Navigating a Leadership Role Can Be Lonely – Here Are Some Tips

By Angie Lee  /  July 18, 2022
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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15 Smart Tips For Managing Agency Workflows When Understaffed

By Angie Lee  /  July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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“Gentleminions” trend shows the power of TikTok

By Tracie Nall  /  July 11, 2022
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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3 TikTok Marketing Strategies Every Brand Should Embrace

By Tracie Nall  /  July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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