For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...

Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...

Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...

There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...

When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...

When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the...

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...

I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two...

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...

As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...

Opinion: Agencies have plenty of resources to apply against this growing issue

Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...

Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...

The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...