Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity

By Tracie Nall / January 24, 2020
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...
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Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

By Tracie Nall / January 22, 2020
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...
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Bad Influence: When A Brand’s Social Media Stars Repel Consumers

By Tracie Nall / January 17, 2020
Casper's IPO shows risks of influencer marketing.
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14 Social Marketing Campaigns That Ruled 2019

By Tracie Nall / January 15, 2020
The end of another year means that we get to look back on the successes of the last 12 months...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

By Tracie Nall / January 13, 2020
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

By Tracie Nall / January 13, 2020
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...
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Five Influencer Marketing Trends That Will Shape 2020

By Tracie Nall / December 12, 2019
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...
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The Politics of Facebook and Twitter Ads

By Tracie Nall / December 10, 2019
If it is true we are judged by the company we keep, and Facebook has decided to run political ads...
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Influencer marketing agencies prepare for the end of the Instagram like

By Tracie Nall / December 10, 2019
Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of likes from public view —...
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Influencers help promote ABLEnow financial savings tool for those with disabilities

By Tracie Nall / November 29, 2019
The initial campaign generated more than double its initial engagement goals.
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Top 200 Marketing Agencies of 2020

By Tracie Nall / November 26, 2019
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
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ABLEnow Campaign Breaks Initial Benchmark Goals at Launch

By Tracie Nall / November 25, 2019
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...
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Five Surprising Ways Paid Media Can Amplify Influencer Marketing

By Tracie Nall / November 21, 2019
Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...
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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

By Tracie Nall / November 19, 2019
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller...
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Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

By Tracie Nall / November 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...
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