Women have long been the primary target of many marketers, not just because they make up roughly half of the...

So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...

This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound...

While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...

Casper's IPO shows risks of influencer marketing.

The end of another year means that we get to look back on the successes of the last 12 months...

Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...

Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...

As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...

If it is true we are judged by the company we keep, and Facebook has decided to run political ads...

Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of likes from public view —...

The initial campaign generated more than double its initial engagement goals.

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...