14 Smart Approaches To Optimizing Facebook Ads For Conversions

By Tracie Nall / August 17, 2021
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...
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Logiq (OTC: LGIQ) Reports Q2 2021 Results; Revenue Up 3% Sequentially to $8.3 Million, with Gross Margin at Record 29.5%

By Tracie Nall / August 17, 2021
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

By Tracie Nall / August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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Brand ad campaigns celebrated a return to normal. Then the Delta variant happened. Now what?

By Tracie Nall / August 12, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...
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Coffee with Danielle Wiley, CEO and Founder of Sway Group

By Tracie Nall / August 6, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.
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Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley

By Tracie Nall / July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
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How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

By Tracie Nall / July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
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14 Ways To Involve Social Media Managers In The Overarching Business Strategy

By Tracie Nall / July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

By Tracie Nall / June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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TikTok tips from Ocean Spray, Wish and more

By Tracie Nall / June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
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Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

By Tracie Nall / June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
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‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

By Tracie Nall / June 17, 2021
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...
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Having Sway – Danielle Wiley on Influencer Marketing

By Tracie Nall / June 17, 2021
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded,...
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12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

By Tracie Nall / June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
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In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom

By Tracie Nall / June 17, 2021
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...
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