One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that...

If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.

What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...

Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...

Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...

When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon,...

In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded,...

Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...

As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle...

Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...

Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...