Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...

It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...

Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...

Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...

Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...

Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...

Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...

Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...

Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...

“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...