By Dina Brounstein / September 25, 2023
Danielle Wiley joins fellow leaders in exploring effective ways to demonstrate ROI for clients in a shifting digital marketing landscape.
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Benefits of Hiring Influencers for Quality Content Without a Full Campaign
By Dina Brounstein / September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Executives Discuss Their Professional Drive and Determination
By Dina Brounstein / September 18, 2023
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing
By Dina Brounstein / September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
By Dina Brounstein / September 14, 2023
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a...
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The Rise of Granfluencers
By Dina Brounstein / September 5, 2023
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and...
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5 Expert Tips for Leveraging Retail Influencer Marketing
By Dina Brounstein / August 28, 2023
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success
By Dina Brounstein / August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields
By Dina Brounstein / August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Keith Smith: When Influencers Go Bad
By Dina Brounstein / August 18, 2023
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer...
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Amplify Trendjacking Efforts With Influencer Marketing
By Dina Brounstein / August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
By Dina Brounstein / August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
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Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
By Dina Brounstein / July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
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19 Unconventional Branded Social Media Accounts that Inspire Marketers
By Dina Brounstein / July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023
By Dina Brounstein / July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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