16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About

By Angie Lee  /  August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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Instagram’s TikTok-like Changes Don’t Annoy Advertisers Like They Do the Kardashians

By Angie Lee  /  July 28, 2022
It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...
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Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace

By Angie Lee  /  July 27, 2022
Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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Here’s How to Connect Corporate Growth with Social Responsibility

By Angie Lee  /  July 25, 2022
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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How Danielle Wiley of Sway Group, Owns it

By Angie Lee  /  July 25, 2022
Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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Navigating a Leadership Role Can Be Lonely – Here Are Some Tips

By Angie Lee  /  July 18, 2022
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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15 Smart Tips For Managing Agency Workflows When Understaffed

By Angie Lee  /  July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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“Gentleminions” trend shows the power of TikTok

By Tracie Nall  /  July 11, 2022
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have...
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3 TikTok Marketing Strategies Every Brand Should Embrace

By Tracie Nall  /  July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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House of Highlights’ Creator-led Content Triples Revenue

By Tracie Nall  /  July 7, 2022
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its...
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Amazon is Leaning on Influencers to Help Boost Prime Day Sales

By Tracie Nall  /  July 6, 2022
Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role...
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Your New Recruitment Hack: Influencer Marketing

By Tracie Nall  /  July 5, 2022
Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is...
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15 Red Flags For SMBs Vetting Potential Agency Partners

By Tracie Nall  /  July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Industry Leaders React to Roe vs. Wade Reversal

By Francesca Banducci  /  June 27, 2022
“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

By Francesca Banducci  /  June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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