How To Deal With An Agency Client Who Goes MIA Mid-Project

By Rebecca Gann / February 19, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...
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Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024

By Rebecca Gann / February 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer...
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Creating a better workplace: 20 ways to leverage innovative technology

By Rebecca Gann / February 19, 2024
An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...
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16 ways to create engaging advertising and attract new customers

By Rebecca Gann / February 19, 2024
In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...
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As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

By Rebecca Gann / January 24, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...
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19 B2B marketing trends to enhance your 2024 business prospects

By Rebecca Gann / January 24, 2024
With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead...
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15 Affordable Ways Brands Can Capitalize On The Super Bowl

By Tracie Nall / January 24, 2024
But how can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for...
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How To Harness AI For Influencer Marketing

By Tracie Nall / January 3, 2024
Whether or not we’re collectively ready to embrace it, artificial intelligence is revolutionizing the way brands interact with their audiences....
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How To Improve Remote And Hybrid Collaboration For Agency Teams

By Tracie Nall / December 27, 2023
Agencies, often early adopters of technology and tools that enable innovative new business practices, had already begun to embrace remote...
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20 ways to boost your brand’s credibility in the marketplace

By Tracie Nall / December 13, 2023
Whether you’re building a small, medium, or large business, developing a credible company reputation that potential clients and customers can...
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‘DCOM’ nostalgia sweeps millennial pop culture

By Tracie Nall / December 13, 2023
A nostalgic love for Disney Channel Original Movies has led to people rediscovering and celebrating their favorite stories and stars.
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6 Influencer Marketing Trends To Watch In 2024

By Tracie Nall / December 6, 2023
As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer...
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5 Reasons To Partner With Influencers For Charity Campaigns

By Tracie Nall / November 13, 2023
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting...
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WTF is influencer allowlisting?

By Tracie Nall / November 2, 2023
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that...
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Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

By Tracie Nall / October 31, 2023
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing...
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