CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN

By Rebecca Gann / May 29, 2024
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...
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17 Expert Insights Into The Rise Of AI Influencers

By Rebecca Gann / May 29, 2024
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...
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Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

By Rebecca Gann / May 21, 2024
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in...
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15 Agency Leaders On The Important Business Functions They Outsource

By Rebecca Gann / May 20, 2024
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large...
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Marketers focus on competitive analysis to grow their influencer marketing strategies

By Rebecca Gann / May 14, 2024
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...
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Agency Leaders Reveal The Traits That Make Their Workplaces Attractive

By Rebecca Gann / May 7, 2024
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...
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Why Your TikTok App Will Probably Be Taken Away

By Rebecca Gann / May 2, 2024
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...
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5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024

By Rebecca Gann / April 25, 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...
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15 Emerging Social Media Trends To Leverage In Influencer Marketing

By Rebecca Gann / April 22, 2024
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...
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Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

By Rebecca Gann / April 9, 2024
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
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18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent

By Rebecca Gann / April 4, 2024
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...
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Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram

By Rebecca Gann / April 4, 2024
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...
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Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

By Rebecca Gann / March 26, 2024
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...
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Transforming business culture with strengths-based strategies

By Rebecca Gann / March 25, 2024
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...
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How To Enhance Timeless PR Tactics With Modern Technology

By Rebecca Gann / March 19, 2024
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...
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