U.S. warns businesses to prepare for civil unrest after abortion ruling

By Jennifer Larsen  /  May 18, 2022
Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court...
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The Ad World Reacts To Roe Vs. Wade News

By Jennifer Larsen  /  May 17, 2022
On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know

By Jennifer Larsen  /  May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content

By Jennifer Larsen  /  May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships

By Jennifer Larsen  /  May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s reaction to Musk’s $44bn Twitter deal: ‘a major disruption to its ad business’

By Jennifer Larsen  /  April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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Brands Taking a Stand: Five Critical Tips for Getting it Right

By Jennifer Larsen  /  April 22, 2022
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...
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3 Reasons Why Social Media Influencers Complement Agency Work

By Jennifer Larsen  /  April 21, 2022
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...
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Creators Can’t Count on Brands to Stick With Them Through Pregnancy

By Jennifer Larsen  /  April 20, 2022
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working...
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What’s Behind the Employment Gap?

By Jennifer Larsen  /  April 18, 2022
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...
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How to use influencer marketing to grow your new brand

By Jennifer Larsen  /  April 13, 2022
WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

By Jennifer Larsen  /  April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X

By Jennifer Larsen  /  March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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PR Daily Selects Sway Group as One of Their Top Agencies for 2022

By Jennifer Larsen  /  March 28, 2022
PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
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Can TikTok stars make it big in Hollywood? Well, it’s starting to happen.

By Tracie Nall  /  March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
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