With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National...

When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales....

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding...

Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement....

At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was...

After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in...

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony...

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in...

Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large...

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...

Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...

The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...

For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.