It’s Time to Reconsider Influencer Exclusivity Demands

By Angie Lee  /  November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice

By Angie Lee  /  November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty

By Angie Lee  /  November 4, 2022
Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

By Angie Lee  /  November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign

By Angie Lee  /  October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships

By Angie Lee  /  October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare

By Angie Lee  /  October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices

By Angie Lee  /  October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation

By Angie Lee  /  October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022

By Angie Lee  /  October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works

By Angie Lee  /  October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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What Millennials Get Wrong About Marketing to Zoomers

By Angie Lee  /  September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong

By Angie Lee  /  September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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15 Ways for Bootstrapped Startups to Reward Top Performers

By Angie Lee  /  September 9, 2022
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
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Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus

By Angie Lee  /  September 8, 2022
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
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