What’s Behind the Employment Gap?

By Francesca Banducci  /  April 18, 2022
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...
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How to Use Influencer Marketing to Grow Your New Brand

By Francesca Banducci  /  April 13, 2022
WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

By Francesca Banducci  /  April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X

By Francesca Banducci  /  March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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PR Daily Selects Sway Group as One of Their Top Agencies for 2022

By Francesca Banducci  /  March 28, 2022
PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
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Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.

By Tracie Nall  /  March 24, 2022
USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
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Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok

By Tracie Nall  /  March 14, 2022
Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...
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March Madness and Influencer Marketing – What Brands Should Know

By Tracie Nall  /  March 11, 2022
AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...
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Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’

By Tracie Nall  /  March 9, 2022
theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...
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Influencer Marketing Authentication: First-Party Data Changes Everything

By Tracie Nall  /  March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues

By Tracie Nall  /  March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

By Tracie Nall  /  February 24, 2022
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...
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What Brands Should Know About Working With High-Profile Influencers

By Tracie Nall  /  February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers

By Tracie Nall  /  February 8, 2022
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...
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Want To Market On TikTok? 12 Top Tips For Businesses

By Tracie Nall  /  February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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