Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

By Rebecca Gann / March 26, 2024
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...
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Transforming business culture with strengths-based strategies

By Rebecca Gann / March 25, 2024
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...
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How To Enhance Timeless PR Tactics With Modern Technology

By Rebecca Gann / March 19, 2024
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...
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13 ways small businesses can work smarter to build brand loyalty

By Rebecca Gann / March 14, 2024
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...
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Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

By Rebecca Gann / March 12, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...
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How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z

By Rebecca Gann / March 11, 2024
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...
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TikTok is going longform — marketers aren’t

By Rebecca Gann / March 7, 2024
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...
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18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank

By Rebecca Gann / February 26, 2024
As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there...
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How Marketers Can Build Strong Relationships With Sales Teams

By Rebecca Gann / February 20, 2024
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...
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Choosing The Right Influencer Agency: 5 Key Questions To Ask

By Rebecca Gann / February 20, 2024
The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...
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How To Deal With An Agency Client Who Goes MIA Mid-Project

By Rebecca Gann / February 19, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...
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Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024

By Rebecca Gann / February 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer...
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Creating a better workplace: 20 ways to leverage innovative technology

By Rebecca Gann / February 19, 2024
An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...
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16 ways to create engaging advertising and attract new customers

By Rebecca Gann / February 19, 2024
In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...
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As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

By Rebecca Gann / January 24, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...
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