15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
By Angie Lee / November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign
By Angie Lee / October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships
By Angie Lee / October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare
By Angie Lee / October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices
By Angie Lee / October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation
By Angie Lee / October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022
By Angie Lee / October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works
By Angie Lee / October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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What Millennials Get Wrong About Marketing to Zoomers
By Angie Lee / September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong
By Angie Lee / September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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15 Ways for Bootstrapped Startups to Reward Top Performers
By Angie Lee / September 9, 2022
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
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Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus
By Angie Lee / September 8, 2022
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022
By Angie Lee / September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
By Angie Lee / September 2, 2022
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
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Holiday 2022: How Brands Can Stand Out This Season
By Angie Lee / August 31, 2022
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
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