15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

By Angie Lee  /  November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
Read More

Lint Roller Brand Evercare Launches Sticky TikTok Campaign

By Angie Lee  /  October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
Read More

Why Companies Cut Off Megastar Partnerships

By Angie Lee  /  October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
Read More

Sway Group Launches Sticky TikTok Campaign for Evercare

By Angie Lee  /  October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
Read More

Using Social Media to Save Money Amid Soaring Prices

By Angie Lee  /  October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
Read More

How Social Media Can Help You Save Amid Rising Inflation

By Angie Lee  /  October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
Read More

How Holiday Planning Looks Different For Marketers And Advertisers In 2022

By Angie Lee  /  October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
Read More

Cause Marketing With Social Media Influencers: 4 Reasons It Works

By Angie Lee  /  October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
Read More

What Millennials Get Wrong About Marketing to Zoomers

By Angie Lee  /  September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
Read More

15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong

By Angie Lee  /  September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
Read More

15 Ways for Bootstrapped Startups to Reward Top Performers

By Angie Lee  /  September 9, 2022
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
Read More

Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus

By Angie Lee  /  September 8, 2022
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...
Read More

How Brands Can Connect With Millennials: 5 Key Strategies For 2022

By Angie Lee  /  September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
Read More

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

By Angie Lee  /  September 2, 2022
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
Read More

Holiday 2022: How Brands Can Stand Out This Season

By Angie Lee  /  August 31, 2022
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
Read More