Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...

Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...

Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...

For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.

What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...

In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...

Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...

Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...

Sway Group finds social influencers who get results

Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...

Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue