PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers

By Tracie Nall / January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
Read More

This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy

By Tracie Nall / January 12, 2015
Sway Group finds social influencers who get results
Read More

Former Edelman Executive Debuts Blogger Venture

By Tracie Nall / March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
Read More

Now, Mommy Bloggers Have Their Own Talent Agency

By Tracie Nall / June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
Read More
1 25 26 27