The Sway Blog
Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic
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Fit for Success: The Effective Brand Marketing Power of Fitness Influencers
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Here’s How to Revamp Your Live Event Strategy
Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to […]
Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade
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Episode 33: Shifting the Narrative: Selene Yeager & Improving the Menopause Conversation
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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with The Pop Culture Preservation Society
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Unleash the Potential of Key Opinion Leader Influencer Marketing: A Quick Guide for Brands
Influencer marketing strategy has recently shifted towards authentic content and genuine personalities. This shift has helped to show the value […]
Episode 31: Innovations in Shoppable Content: A Conversation with Bridget Fahrland from Edelman
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This is why you need a ‘bucket of money’!
Now that Sway Group has been around for *checks calendar* twelve years, we really notice one crucial element to our […]
Episode 30: Influencing Women’s Approach to Fitness with Dr. Michelle Segar, Author of ‘The Joy Choice’
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Get Inspired By These Travel Influencer Marketing Campaigns
Before anyone goes on a vacation, they do research to figure out where they should go, what sights they should […]
A New Audience for Brands? How to Work with Gaming Influencers
The gaming industry has seen a massive surge in popularity in recent years. In 2022, the US alone generated $60.4 […]
Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby
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Influencers: This Time, It’s Personal
Are we in the media era of our current social media age? If you’ve spent any time on TikTok’s FYP, […]
Episode 28: The Sweet Side of Influence: How Leslie Polizzotto from The Doughnut Project Masters the Art of Sway for Ongoing Brand Success
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