The Sway Blog

Reaching the pet market by engaging pet owners through influencer marketing.

4 Easy Steps to Creating Viral Marketing in the Pet Market

August 9, 2023

In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced […]

Back to school written on a chalkboard with school supplies around it.

How To Plan For Back-To-School Influencer Marketing Promotions

August 9, 2023

Want to know how to create buzz around your brand with a unique influencer marketing campaign that’s perfectly timed for […]

Marketing to millennials picture of a woman sitting at a cafe working on a computer.

How to Succeed at Marketing to Millennials

August 8, 2023

If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As […]

Gen Z girls sitting together in front of bookshelves looking at a phone and smiling.

How You Should Be Marketing to Gen Z

July 27, 2023

For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation […]

Travel influencer woman with blonde hair and green shirt standing on a wooden bridge in the woods facing away from the camera.

Leveraging Travel Influencers For Your Brand’s Sustainable Future

July 25, 2023

Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an […]

Baby Boomers looking at a phone.

How You Should Be Marketing to Baby Boomers

July 20, 2023

Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s […]

Breaking Barriers with Leslie Forde's ‘Mom’s Hierarchy of Needs’

Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’

July 17, 2023

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Paper with line and graph charts and a hand holding a pen pointing to one of the bar graphs.

Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model

July 13, 2023

Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]

Leadership Skills | Unlock the Secrets with Cheri Alexander

Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic

July 10, 2023

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Fitness influencers in a room taking a fitness class.

Fit for Success: The Effective Brand Marketing Power of Fitness Influencers

June 29, 2023

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Here’s How to Revamp Your Live Event Strategy

June 29, 2023

Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to […]

Positive Psychology | Practical Strategies From Dr. Michele Tugade

Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade

June 26, 2023

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Menopause Conversation | Shifting Narratives With Selene Yeager

Episode 33: Shifting the Narrative: Selene Yeager & Improving the Menopause Conversation

June 19, 2023

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The Pop Culture Preservation Society | Deep-Diving into Nostalgia

Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with The Pop Culture Preservation Society

June 12, 2023

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Woman sitting at desk typing on her computer and video chatting with a person on the computer screen.

Unleash the Potential of Key Opinion Leader Influencer Marketing: A Quick Guide for Brands

June 8, 2023

Influencer marketing strategy has recently shifted towards authentic content and genuine personalities. This shift has helped to show the value […]

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