The Sway Blog
Sway Group Wins Top Marketing Agency of 2022 Award
For our agency, the new year is starting out with a big reason to celebrate: Sway Group was recently selected […]
4 Ways Social Influencers Are More Influential Than Celebrities
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been around for decades. Companies have […]
Which is the Best Social Media Platform for Influencer Marketing?
We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the […]
Sway Group Wins 3 MarCom Awards for Influencer Campaigns
We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing […]
Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics?
In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer […]
How Much Does an Influencer Campaign Cost?
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Holiday Marketing with TikTok Influencers
Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the […]
How To Boost Black Friday Marketing with Influencers
Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days […]
Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success
Micro influencers have been getting more media attention in recent months, and for good reason. In our opinion, micro influencers […]
Sway Group’s Influencer Network: What We Do Differently
While there are a number of factors to consider, choosing the right influencer is crucial — and one of the […]
Choosing the Right Influencer For Your Brand: 5 Key Factors for Success
Choosing the right influencer for an influencer marketing campaign can seem like a daunting task these days. With millions of […]
Influencer Marketing Tips for Working with Content Creators
We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to […]
Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI
High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You can leverage content and even […]
Influencer Marketing for Every Generation, From Gen Z to Boomers
When you think of which social media audiences are most receptive to influencer marketing, what demographic comes to mind? Most […]
TikTok Influencer Marketing: 5 Expert Tips for Success
“We need to figure out TikTok influencer marketing.” More and more brands seem to be coming to this conclusion lately, […]