The Sway Blog
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the […]
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest […]
Boost Brand Sales with Social Commerce Influencer Campaigns
When it comes to reaching target consumers at precisely the right moment to encourage a purchase, it’s hard to imagine […]
Macro Influencers: Everything to Know About Hiring High-Profile Creators
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]
Successful Influencer Campaigns: 5 Best-Practice Tips
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales. In today’s noisy online environments, […]
CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group […]
Influencer Marketing Trends for 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another year like no other, it’s […]
How Accurate Were Our 2021 Influencer Marketing Predictions?
As you can see if you take a peek at our company values, we’re all about accountability here at Sway […]
Sway Group Wins Top Marketing Agency of 2022 Award
For our agency, the new year is starting out with a big reason to celebrate: Sway Group was recently selected […]
4 Ways Social Influencers Are More Influential Than Celebrities
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been around for decades. Companies have […]
Which is the Best Social Media Platform for Influencer Marketing?
We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the […]
Sway Group Wins 3 MarCom Awards for Influencer Campaigns
We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing […]
Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics?
In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer […]
How Much Does an Influencer Campaign Cost?
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Holiday Marketing with TikTok Influencers
Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the […]