The Sway Blog
Choosing the Right Influencer For Your Brand: 5 Key Factors for Success
Choosing the right influencer for an influencer marketing campaign can seem like a daunting task these days. With millions of […]
Influencer Marketing Tips for Working with Content Creators
We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to […]
Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI
High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You can leverage content and even […]
Influencer Marketing for Every Generation, From Gen Z to Boomers
When you think of which social media audiences are most receptive to influencer marketing, what demographic comes to mind? Most […]
TikTok Influencer Marketing: 5 Expert Tips for Success
“We need to figure out TikTok influencer marketing.” More and more brands seem to be coming to this conclusion lately, […]
Spaceback Social Display Ads and Influencer Marketing
In this post, we’ll help you get familiar with how social display ads work, and how new and uniquely effective […]
Working With Nano Influencers
Working with Nano influencers offers a surprising amount of value for today’s brands. These influencers are generally defined as content […]
The Complete Guide to Paid Social Media
According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019, which was up 14% from […]
What is Digital Marketing?
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Instagram Influencer Marketing 101
Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as its broad market reach and […]
How to Find Micro Influencers
Micro influencers are a more budget-friendly category of influencers who should definitely be on your radar. Find out why you […]
Your Guide to Twitter Influencer Marketing
Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter has over 330 million monthly […]
Influencer Marketing for Gen Z
Until recently, the generation getting the most buzz when it comes to influencer marketing was Millennials, but change is definitely […]
Facebook Influencer Marketing: Everything You Need to Know
While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a […]
Influencer Marketing Trends in 2021: Our Predictions
Curious about what the top influencer marketing trends in 2021 will be in? While 2020 was anything if ordinary, the […]