The Sway Blog

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Six Red-Hot Influencer Predictions for 2023

December 8, 2022

FROM OUR CEO: Since December is such a low-key month with so very little going on (*weak, sarcastic laugh*), I […]

Here’s How Shoppable Content Can Boost Your Influencer Marketing

How Does Shoppable Content Work with Influencer Marketing?

November 29, 2022

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Influencers sitting at a table in front of a camera and ring light showing makeup products.

A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?

November 21, 2022

In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry […]

Brian Camen on Influencer Compensation and Standardizing Rates

Episode 12: Ferrara Candy Company’s Brian Camen Talks Influencer Compensation and Standardizing Rates

November 15, 2022

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An influencer holding a phone and working on the computer planning posts.

Connect Influencers with Brands: How to Choose the Best Influencer Marketing Agency

November 14, 2022

Influencer marketing is a highly lucrative industry, set to reach $16.4 billion in value in 2022. Social media continues to […]

White suitcases standing in front of a beige couch, tree, and bookshelf.

*knock knock* Oh hiiii, can we visit?

November 10, 2022

FROM OUR CEO: As I write this, my agency management team has just returned from an in-person gathering in San […]

Wendi Aarons, I’m Wearing Tunics Now

Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now

November 8, 2022

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Woman grocery shopping with a phone in her hands as she pushes a shopping cart.

How to Leverage CPG Influencer Marketing to Grow Your CPG Brand

November 7, 2022

Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for […]

Ziad Ahmed on marketing to Gen Z on Social Media

Episode 10: Ziad Ahmed, CEO of JUV, Talks the Impact of Gen Z on Social Media

November 1, 2022

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Woman working on a computer.

No shame 🔔 in 2023

October 28, 2022

FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s already the end of October. […]

Stephanie Ramirez on How to Measure Influencer Data

Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture

October 25, 2022

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A black woman in a purple sweatshirt filming an ad, sponsored post with a phone set up on a ring light stand.

FTC Guideline Compliance: How to Create Honest Content with AD Disclosures

October 18, 2022

Influencer-brand partnerships have become a vital way to expose consumers to products and services. Influencers with large, dedicated audiences have […]

Karen Walrond on Activism and Joy

Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy

October 17, 2022

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Hands holding a phone with a list of cryptocurrencies and their value.

Kim Kardashian’s SEC fine

October 13, 2022

FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot water with the SEC? The […]

Phoebe Bain Marketing Brew

Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity

October 10, 2022

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