The Sway Blog
How Brands Can Combat Inflation With Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material […]
Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption
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Social Media Marketing: How to Use Twitter Advanced Search to Increase Brand Engagement
With more than 237 million daily active users, Twitter is a great social media platform to add to your brand’s […]
Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire
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Hey Taco!
I was recently asked to contribute to a Fast Company article on creative ways to reward top performers in a […]
Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With […]
A How-to Guide for Successful Twitch Influencer Marketing
As a brand or business, it’s important to keep track of emerging social media platforms so you can take advantage […]
Episode 3: Jared Watson, NYU Professor, On Parasocial Relationships and the Future of CGI Influencers
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Fake Follower Checks: How to Find Authentic Influencers for Successful Influencer Marketing
Partnering with an authentic influencer who has real sway with their followers can increase brand awareness and sales. On the […]
Episode 2: Trendspotting and Gen Z according to Lynn Casey
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5 Tips for Planning a Successful Holiday Influencer Marketing Campaign
For influencer marketing agencies, summertime is when the holiday season truly begins. The holiday season is a prime opportunity for […]
Announcing The Art of Sway
You know that when a newsletter starts out with “HUGE NEWS!!!” you’re probably about to read about something that is […]
Brave Brands Only: Are You Ready for Social Shopping?
Is social commerce the Next Big Thing in influencer marketing, or the Next Big Fizzle? I’m sure you’ve seen some […]
Episode 1: Mary Nice Talks Gender Conditioning in the Workplace
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Influencer Marketing Authentication: First-Party Data Changes Everything
In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic […]