The Sway Blog
Connect Influencers with Brands: How to Choose the Best Influencer Marketing Agency
Influencer marketing is a highly lucrative industry, set to reach $16.4 billion in value in 2022. Social media continues to […]
*knock knock* Oh hiiii, can we visit?
FROM OUR CEO: As I write this, my agency management team has just returned from an in-person gathering in San […]
Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now
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How to Leverage CPG Influencer Marketing to Grow Your CPG Brand
Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for […]
Episode 10: Ziad Ahmed, CEO of JUV, Talks the Impact of Gen Z on Social Media
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No shame đŸ”” in 2023
FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s already the end of October. […]
Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture
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FTC Guideline Compliance: How to Create Honest Content with AD Disclosures
Influencer-brand partnerships have become a vital way to expose consumers to products and services. Influencers with large, dedicated audiences have […]
Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy
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Kim Kardashian’s SEC fine
FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot water with the SEC? The […]
Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity
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Animals on Instagram: A Quick Guide to Pet Influencer Marketing
From cats who hike in mountains, dancing birds, and dogs who lounge in cozy robes, the space for pets on […]
Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia
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Your New Recruitment Hack: Influencer Marketing
In March, U.S. job openings rose to a record 11.5 million, revealing the ongoing impact of a national labor shortage […]
How Brands Can Combat Inflation With Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material […]