The Sway Blog
Six Red-Hot Influencer Predictions for 2023
FROM OUR CEO: Since December is such a low-key month with so very little going on (*weak, sarcastic laugh*), I […]
How Does Shoppable Content Work with Influencer Marketing?
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A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?
In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry […]
Episode 12: Ferrara Candy Company’s Brian Camen Talks Influencer Compensation and Standardizing Rates
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Connect Influencers with Brands: How to Choose the Best Influencer Marketing Agency
Influencer marketing is a highly lucrative industry, set to reach $16.4 billion in value in 2022. Social media continues to […]
*knock knock* Oh hiiii, can we visit?
FROM OUR CEO: As I write this, my agency management team has just returned from an in-person gathering in San […]
Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now
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How to Leverage CPG Influencer Marketing to Grow Your CPG Brand
Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for […]
Episode 10: Ziad Ahmed, CEO of JUV, Talks the Impact of Gen Z on Social Media
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No shame 🔔 in 2023
FROM OUR CEO: I don’t want to freak anyone out, but … *double-checks calendar* it’s already the end of October. […]
Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture
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FTC Guideline Compliance: How to Create Honest Content with AD Disclosures
Influencer-brand partnerships have become a vital way to expose consumers to products and services. Influencers with large, dedicated audiences have […]
Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy
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Kim Kardashian’s SEC fine
FROM OUR CEO: Did you see the news that Kim Kardashian recently landed in hot water with the SEC? The […]
Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity
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