The Sway Blog
How Long Should Your Social Media Posts Be? A Quick Guide to Caption Character Counts
How long should your social media captions be? While we know how long social media captions are allowed to be, […]
Episode 18: Influence Marketing with Podcaster and Influence Champion Jason Falls
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Why do we all love 😍 THIS so much?
FROM OUR CEO: If there was a single running theme for this year’s Super Bowl ads (aside from ‘mostly safe […]
What Are LinkedIn Showcase Pages: An Easy Guide for Brands
If you want to make the most of your business’ LinkedIn profile, then you need to create LinkedIn Showcase Pages. […]
Episode 17: Sarah Penna, Patreon’s Head of Creator Partnerships Digs into Creator Economy Challenges
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The Ultimate Irony of the ‘De-Influencing’ Trend
FROM OUR CEO: Here are just a few of the headlines that are popping up right now in response to […]
Episode 16: Gaming Influencer David Abrams Shares Insights on Connections and Affiliate Marketing
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How to Improve Your Social Media Marketing with TikTok Academy
With 66% of TikTok users admitting the app has influenced their purchasing decisions, it’s clear that incorporating TikTok into your […]
Social Media Marketing: What Is YouTube Shorts and How Do You Use It?
With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are trying to catch up. In […]
Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy
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This Just In: Sky NOT Falling
FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably […]
Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses
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Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets
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How to Boost Sales Using Co-Op Advertising with Influencers
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the […]
You can find us HERE in 2023
FROM OUR CEO: Hello, and happy 2023! What a relief that we’re starting out the new year with such a […]