The Sway Blog
Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets
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How to Boost Sales Using Co-Op Advertising with Influencers
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the […]
You can find us HERE in 2023
FROM OUR CEO: Hello, and happy 2023! What a relief that we’re starting out the new year with such a […]
Six Influencer Marketing Trends To Watch For In 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a […]
Working with Travel Influencers: A Quick Guide for Brands
Instead of following the traditional path of degree, marriage, home, family, and maybe then saving for “non-essential” luxuries (like international […]
App Features: A Quick Guide to TikTok Now and How to Use It
With the French-based app BeReal’s rise in popularity, it was only a matter of time before other social media platforms […]
What is BeReal: A Quick Guide for Brands with Bonus BeReal Marketing Tips
After reaching the #1 spot in the Apple App Store in July 2022, the BeReal app has garnered a lot […]
Six Red-Hot Influencer Predictions for 2023
FROM OUR CEO: Since December is such a low-key month with so very little going on (*weak, sarcastic laugh*), I […]
How Does Shoppable Content Work with Influencer Marketing?
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A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?
In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry […]
Episode 12: Ferrara Candy Company’s Brian Camen Talks Influencer Compensation and Standardizing Rates
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Connect Influencers with Brands: How to Choose the Best Influencer Marketing Agency
Influencer marketing is a highly lucrative industry, set to reach $16.4 billion in value in 2022. Social media continues to […]
*knock knock* Oh hiiii, can we visit?
FROM OUR CEO: As I write this, my agency management team has just returned from an in-person gathering in San […]
Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now
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How to Leverage CPG Influencer Marketing to Grow Your CPG Brand
Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for […]