The Sway Blog

Sarah Penna on Patreon Creator Partnerships

Episode 17: Sarah Penna, Patreon’s Head of Creator Partnerships Digs into Creator Economy Challenges

February 20, 2023

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Woman sitting on a couch with a computer and cell phone.

The Ultimate Irony of the ‘De-Influencing’ Trend

February 16, 2023

FROM OUR CEO: Here are just a few of the headlines that are popping up right now in response to […]

David Abrams: Gaming Influencer

Episode 16: Gaming Influencer David Abrams Shares Insights on Connections and Affiliate Marketing

February 13, 2023

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Phone with TikTok showing on the screen.

How to Improve Your Social Media Marketing with TikTok Academy

February 10, 2023

With 66% of TikTok users admitting the app has influenced their purchasing decisions, it’s clear that incorporating TikTok into your […]

Woman wearing a white jacket adjusting a phone on a tripod to make a YouTube Shorts video on the city street.

Social Media Marketing: What Is YouTube Shorts and How Do You Use It?

February 2, 2023

With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are trying to catch up. In […]

Lia Haberman on Creator Economy Insights

Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy

January 31, 2023

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Woman sitting at a desk wearing sunglasses with a ring light and phone in front of her filming.

This Just In: Sky NOT Falling

January 31, 2023

FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably […]

Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses

Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses

January 30, 2023

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Sophie Vershbow on Social Media Strategy

Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets

January 23, 2023

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Desk with laptop computer and camera lenses.

How to Boost Sales Using Co-Op Advertising with Influencers

January 16, 2023

As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the […]

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You can find us HERE in 2023

January 12, 2023

FROM OUR CEO: Hello, and happy 2023! What a relief that we’re starting out the new year with such a […]

Man and woman standing in front of a food truck taking a picture with their food.

Six Influencer Marketing Trends To Watch For In 2023

January 9, 2023

As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a […]

A black woman who is a travel influencer with headphones on her ears sitting on the floor in front of a couch packing a suitcase.

Working with Travel Influencers: A Quick Guide for Brands

December 21, 2022

Instead of following the traditional path of degree, marriage, home, family, and maybe then saving for “non-essential” luxuries (like international […]

Hand holding up a phone with the TikTok Now app showing on the screen.

App Features: A Quick Guide to TikTok Now and How to Use It

December 14, 2022

With the French-based app BeReal’s rise in popularity, it was only a matter of time before other social media platforms […]

What is BeReal: A Quick Guide for Brands with Bonus BeReal Marketing Tips

December 9, 2022

After reaching the #1 spot in the Apple App Store in July 2022, the BeReal app has garnered a lot […]

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