The Sway Blog
Social Media Marketing: What Is YouTube Shorts and How Do You Use It?
With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are trying to catch up. In […]
Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy
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This Just In: Sky NOT Falling
FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably […]
Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses
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Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets
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How to Boost Sales Using Co-Op Advertising with Influencers
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the […]
You can find us HERE in 2023
FROM OUR CEO: Hello, and happy 2023! What a relief that we’re starting out the new year with such a […]
Six Influencer Marketing Trends To Watch For In 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a […]
Working with Travel Influencers: A Quick Guide for Brands
Instead of following the traditional path of degree, marriage, home, family, and maybe then saving for “non-essential” luxuries (like international […]
App Features: A Quick Guide to TikTok Now and How to Use It
With the French-based app BeReal’s rise in popularity, it was only a matter of time before other social media platforms […]
What is BeReal: A Quick Guide for Brands with Bonus BeReal Marketing Tips
After reaching the #1 spot in the Apple App Store in July 2022, the BeReal app has garnered a lot […]
Six Red-Hot Influencer Predictions for 2023
FROM OUR CEO: Since December is such a low-key month with so very little going on (*weak, sarcastic laugh*), I […]
How Does Shoppable Content Work with Influencer Marketing?
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A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?
In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry […]
Episode 12: Ferrara Candy Company’s Brian Camen Talks Influencer Compensation and Standardizing Rates
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