Damage Control: What Could Anheuser-Busch Have Done Differently? Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the…Dina BrounsteinApril 19, 2023
Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign…Dina BrounsteinApril 18, 2023
18 Expert Tips For Creating A Successful B2B Podcast CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to…Dina BrounsteinApril 18, 2023
Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so…Angie LeeApril 11, 2023
Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises…Angie LeeApril 10, 2023
Meta Moves And Implications For Influencer Marketing Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content…Angie LeeApril 6, 2023
15 Tips for Creating Content That Will Build Customer Loyalty CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their…Angie LeeApril 5, 2023
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer…Angie LeeApril 2, 2023
14 Ways to Engage Customers at a Pop-up Shop or Kiosk Members of Fast Company Executive Board provide guidance on how companies can launch a successful…Angie LeeMarch 29, 2023
Agencies Weigh in on What to Do if a TikTok Ban Goes Through With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle…Angie LeeMarch 28, 2023