CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
Founder & CEO, Danielle Wiley, agrees that CreatorIQ’s influencer metrics development in providing access to ROCs is an exciting transformation […]
News
15 Valuable Tips to Help Brands Turn Employees Into Company Advocates
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand
The Case for Fee Transparency in Influencer Marketing
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic
How Commodity Brands Can Thrive With Social Media Influencers
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
What Shein’s Misstep Means for the Influencer Marketing Industry
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
16 Creative Ways to Leverage Unique Visuals in Campaigns and Online
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and
20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out
Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the
Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and
Nostalgia: A Secret Weapon for Influencer Marketing Success
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of
Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the
13 Ways to Instill Your Brand’s Core Values Across All Channels
Members of Fast Company Executive Board provide guidance on how companies can ensure their core values are consistently being reflected