15 Agency Pros Share Tips For Leveraging Seasonal E-Commerce Products
15 Forbes Agency Council members share tips e-commerce sellers can use to capitalize on seasonal products and maximize sales. From understanding customer […]
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before
14 Ways Digital Marketers Can Show ROI And Protect Privacy
Danielle Wiley joins fellow leaders in exploring effective ways to demonstrate ROI for clients in a shifting digital marketing landscape.
Benefits of Hiring Influencers for Quality Content Without a Full Campaign
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,
18 Executives Discuss Their Professional Drive and Determination
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with
18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching
How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a
The Rise of Granfluencers
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and
5 Expert Tips for Leveraging Retail Influencer Marketing
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of
17 Smart Ways Agencies Set Client Expectations Around Campaign Success
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and
20 Agency Leaders Share Lessons They Learned From Unrelated Fields
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk
Keith Smith: When Influencers Go Bad
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer