Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer […]
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Transforming business culture with strengths-based strategies
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines
How To Enhance Timeless PR Tactics With Modern Technology
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test
13 ways small businesses can work smarter to build brand loyalty
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in
How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges
TikTok is going longform — marketers aren’t
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for
18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank
As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there
How Marketers Can Build Strong Relationships With Sales Teams
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on
Choosing The Right Influencer Agency: 5 Key Questions To Ask
The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social
How To Deal With An Agency Client Who Goes MIA Mid-Project
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause
Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer