Marketers focus on competitive analysis to grow their influencer marketing strategies
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to […]
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Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the
Why Your TikTok App Will Probably Be Taken Away
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target
15 Emerging Social Media Trends To Leverage In Influencer Marketing
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry
Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer
Transforming business culture with strengths-based strategies
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines
How To Enhance Timeless PR Tactics With Modern Technology
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test
13 ways small businesses can work smarter to build brand loyalty
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the