Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations…
Rebecca GannMarch 19, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple…
Rebecca GannMarch 12, 2024
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with…
Rebecca GannMarch 11, 2024
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund…
Rebecca GannMarch 7, 2024
As the saying goes, you don’t know what you don’t know. In a marketing, advertising…
Rebecca GannFebruary 26, 2024
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives…
Rebecca GannFebruary 20, 2024
The rise of influencer marketing has been nothing short of a revolution. Influencers are now…
Rebecca GannFebruary 20, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s…
Rebecca GannFebruary 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate…
Rebecca GannFebruary 19, 2024
