CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in […]
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in […]
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with