Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective
Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement. […]
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Queer creators struggle as brands pass up Pride deals
At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was
CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in
17 Expert Insights Into The Rise Of AI Influencers
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in
15 Agency Leaders On The Important Business Functions They Outsource
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large
Marketers focus on competitive analysis to grow their influencer marketing strategies
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the
Why Your TikTok App Will Probably Be Taken Away
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target
15 Emerging Social Media Trends To Leverage In Influencer Marketing
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.