Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen. USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood…Tracie NallMarch 24, 2022
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok…Tracie NallMarch 14, 2022
March Madness and Influencer Marketing – What Brands Should Know AdAge - This year’s March Madness will be a learning moment for brands navigating new…Tracie NallMarch 11, 2022
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’ theTradeDesk - It didn’t take brands and agencies long to publicly display their support for…Tracie NallMarch 9, 2022
Influencer Marketing Authentication: First-Party Data Changes Everything Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to…Tracie NallMarch 8, 2022
How To Counter Negative Publicity About Internal Company Issues Thanks to the speed at which news of internal problems at a company can spread…Tracie NallMarch 7, 2022
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z…Tracie NallFebruary 24, 2022
What Brands Should Know About Working With High-Profile Influencers Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…Tracie NallFebruary 8, 2022
Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers We’re not quite there yet, but marketers see a future where brands opt for creators…Tracie NallFebruary 8, 2022
Want To Market On TikTok? 12 Top Tips For Businesses The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and…Tracie NallFebruary 7, 2022