14 Ways To Involve Social Media Managers In The Overarching Business Strategy Most successful companies today, big or small, know that a strong social media presence is…Tracie NallJuly 14, 2021
Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you…Tracie NallJune 21, 2021
TikTok tips from Ocean Spray, Wish and more Digital experts who work with influencers on the short video platform share takeaways and strategies…Tracie NallJune 21, 2021
Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs While it takes some time to build a steady stream of organic traffic, a paid…Tracie NallJune 21, 2021
‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a…Tracie NallJune 17, 2021
Having Sway – Danielle Wiley on Influencer Marketing In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence.…Tracie NallJune 17, 2021
12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit Choosing the right influencer for your business to partner with can lead to excellent results,…Tracie NallJune 17, 2021
In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom As our communities reopen, women reflect on what the pandemic has meant to their families,…Tracie NallJune 17, 2021
Get More From Influencer Campaigns: The Secret For Extending ROI Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been…Tracie NallMay 25, 2021
CEO Danielle Wiley Honored “Top Women in Communications” Honors Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in…Tracie NallMay 25, 2021