Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des Champs-Élysées in Paris. “You’ve spent millions of dollars on your corporate websites,” he said to the Publicis Groupe advertising executives. “Why are you sending all your customers to Facebook?”
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the Covid-19 pandemic. The concept of a “new normal” is fluid: state regulations are changing at different rates and, of course, even in a shared experience, each family and individual is affected in vastly different ways.
With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet this increasing demand, there are now more influencer marketing agencies.
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept “in the loop” for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.
The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating effects of pausing influencer content, says Sway Group chief executive officer Danielle Wiley
Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns.
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management.
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.” From sports and music to televised events of all kinds, COVID-19 brought most media production to a screeching halt.
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles cereal decided to engage with kids via instructional videos on social media.
Many brands are issuing statements condemning racism.