Three Social Commerce Strategies CPG Food Brands Need Now For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach…Tracie NallApril 20, 2021
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The…Tracie NallApril 15, 2021
Four Best-Practice Strategies For Influencer Content On Instagram If your brand is looking to reach modern consumers of nearly any age (but particularly…Tracie NallApril 1, 2021
Why I Was Wrong About Clubhouse … And You Are, Too “Great, a whole social media platform built around the hell of talking on the phone.”…Tracie NallMarch 15, 2021
What You Need To Know About Working With Nano Influencers Influencer marketing has been going through a period of explosive growth, with an entire industry…Tracie NallMarch 8, 2021
11 Effective Ways To Align Content Strategy And Media Planning Many brands have separate departments for content marketing and media planning, both of which help…Tracie NallFebruary 24, 2021
Your Gen Z Marketing Isn’t Working. Here’s Why. When you think of Generation Z, what comes to mind? If you find yourself picturing…Tracie NallFebruary 12, 2021
The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators Being an effective influencer marketing exec sometimes means knowing when to give up control.Tracie NallFebruary 8, 2021
Influencer Marketing’s Surprising Rise Of The ‘Everyperson’ Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to…Tracie NallFebruary 4, 2021
12 Unique Ways To Engage Target Audiences With Video While professional production value goes a long way toward making a video popular (and possibly…Tracie NallJanuary 29, 2021