14 Instagram, TikTok And YouTube Influencers Brands Should Know
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term deals with creators who align with their brand values.
News
How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of uncertainty. In this ever-shifting landscape, once again marketers are left wondering what kinds of economic recovery obstacles may be coming and how the next normal will drive consumer behaviors.
How The Ad Industry Really Measures Success In The Covid Age
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters on any given day, month or year, but never more so than during the Great Disruption.
Why Nano Influencers Are Important For Brands
Marketing experts find that loyal nano-influencer followings mean high engagement.
Danielle Wiley to Speak at Detroit Digital Summit – What Brands Need to Know About Influencer Marketing’s Unsung Heroes
Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a session entitled “Micro Influencers: How to Successfully Leverage Influencer Marketing’s Unsung Heroes.”
17 Unique Ways For Brands To Leverage TikTok This Holiday Season
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok.
Top 3 Takeaways From The Small Agency Conference and Awards
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in addition to virtually handing out a number of awards to the industry’s most deserving small agencies.
In With the Olds! Why Aging is No Longer a Dirty Word
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with her then-husband, Cars front man Ric Ocasek.
15 Summertime Tips To Help Marketers Prepare For Fall Campaigns
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the back burner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for fall campaigns.
14 Smart Approaches To Optimizing Facebook Ads For Conversions
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.
Logiq (OTC: LGIQ) Reports Q2 2021 Results; Revenue Up 3% Sequentially to $8.3 Million, with Gross Margin at Record 29.5%
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30, 2021.
Holiday Season 2021: Influencer Marketing Predictions And Tips
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales.