What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO of agency Sway Group, partnered on a study, launched pre-pandemic, to find the answer to that question.
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must conduct effective outreach and partner with the right one.
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Having the right person serving in the role of the social media manager is critically important to amplifying marketing efforts and connecting with customers online.
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts.
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where to begin and how to know for certain that this is the right move for your company.
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand and connect with it more than one-off posts.
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it’s a safe bet that she has something to say about #influencermarketing. And that’s what she did, in Epi 32 of Insider Interviews.
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business.
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle Wiley’s marketing agency didn’t have to learn how to work remotely because it always has.
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it’s been predicted that brands will spend up to $15 billion on influencer marketing by 2022. Influencer marketing keeps on outperforming traditional marketing, primarily because influencers understand their audience’s interests and can bring brand messaging to life in a way that’s relevant, authentic, interesting and (ideally) doesn’t feel like a commercial.
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily’s “Top Women in Communications Awards,” Class of 2021 in the Trailblazer category. She joins an elite list of women who are advancing the communications industry, inspiring their coworkers and peers and mentoring future generations of communications leaders.