5 Big Social Media Marketing Lessons From 2021 Looking back on 2021, we can probably all agree on one thing: at least it’s…Tracie NallDecember 14, 2021
81% of marketers see brand values gain influence over ad buying, study finds Corporate responsibility and brand values are playing a larger role in media buying, with 81%…Tracie NallDecember 10, 2021
Sway Group Brings Home Three MarCom Awards Across Verticals Sway Group, a leading influencer marketing and branded content agency, announces today that it was…Tracie NallDecember 8, 2021
Even Influencers Are Impacted By Supply Chain Shortages Creators are still in demand even as brands' marketing plans are in flux this holiday…Tracie NallNovember 17, 2021
Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers The breakup of Johnson & Johnson will test the power of celebrity as its consumer…Tracie NallNovember 16, 2021
J&J is Betting That Breakup Will Help Brands Regain Influence J&J breakup will test the power of celebrity as its consumer business turns to influencers…Tracie NallNovember 16, 2021
Rebecca Camhi Joins Sway Group as Director of Client Services Former UEG and Edelman exec to focus on delivering value across expanding client rosterTracie NallNovember 15, 2021
15 Tips For Tackling Some Of The Most Interesting Agency Challenges Ask any agency leader to tell you what you could learn from them about a…Tracie NallNovember 12, 2021
Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you…Tracie NallNovember 12, 2021
Sway Taps Marketing Veteran Camhi For Client Services Role Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new…Tracie NallNovember 12, 2021