We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters on any given day, month or year, but never more so than during the Great Disruption.
Marketing experts find that loyal nano-influencer followings mean high engagement.
Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a session entitled “Micro Influencers: How to Successfully Leverage Influencer Marketing’s Unsung Heroes.”
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok.
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in addition to virtually handing out a number of awards to the industry’s most deserving small agencies.
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with her then-husband, Cars front man Ric Ocasek.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the back burner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for fall campaigns.
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30, 2021.
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales.
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that impacts traditional communications.
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.