How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their promotional value is largely agreed upon: According to Influencer Marketing Hub’s 2021 benchmark report, 90% of those surveyed “believe influencer marketing to be an effective form of marketing.”