J&J is Betting That Breakup Will Help Brands Regain Influence
J&J breakup will test the power of celebrity as its consumer business turns to influencers — not care providers — to pitch beauty and wellness products.
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Rebecca Camhi Joins Sway Group as Director of Client Services
Former UEG and Edelman exec to focus on delivering value across expanding client roster
15 Tips For Tackling Some Of The Most Interesting Agency Challenges
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients came to them with, and they will likely have to spend a minute sorting through the myriad issues they’ve helped clients tackle to decide which was the most intriguing one that could offer other pros the most insight.
Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to get in the mood for the holidays. Why not warm up to the season by reading about the latest agency new hires, promotions, client wins and product launches?
Sway Taps Marketing Veteran Camhi For Client Services Role
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client services.
How to Find Influencers for Your Next Social Campaign
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing campaign can make or break the objectives you’ve set.
Why Marketing’s Age-Old Sexism Problem is Easy to Fix
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh in that headline, and for good reason: It is exhausting how badly marketing continues to fail women, with the same old sexist tropes that have been there all along.
Why Disturbing Disclosure Trends Could Ruin Influencer Marketing
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles about celebrity-level influencers and the bustling creator economy. But no one’s paying attention to one of influencer marketing’s most important assets: credibility.
Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in with some vampires, ghosts and somebody trying to pass themselves off as Mark “Meta” Zuckerberg, no doubt.
Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their names, images and likenesses (NIL) via endorsements, sponsorships and other commercial endeavors.
Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply chain issues means advertising earlier, too. That’s not the only change marketers are making to their holiday plans: they’re are also increasing their investments in influencers and creators for this holiday season, according to influencer marketing and agency execs.
Sway Group Soars With 3rd Quarter Business Wins
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third quarter alone, three of which represent new business with large household brand names.