A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh in that headline, and for good reason: It is exhausting how badly marketing continues to fail women, with the same old sexist tropes that have been there all along.
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles about celebrity-level influencers and the bustling creator economy. But no one’s paying attention to one of influencer marketing’s most important assets: credibility.
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in with some vampires, ghosts and somebody trying to pass themselves off as Mark “Meta” Zuckerberg, no doubt.
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their names, images and likenesses (NIL) via endorsements, sponsorships and other commercial endeavors.
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply chain issues means advertising earlier, too. That’s not the only change marketers are making to their holiday plans: they’re are also increasing their investments in influencers and creators for this holiday season, according to influencer marketing and agency execs.
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third quarter alone, three of which represent new business with large household brand names.
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third quarter alone, three of which represent new business with large household brand names.
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their promotional value is largely agreed upon: According to Influencer Marketing Hub’s 2021 benchmark report, 90% of those surveyed “believe influencer marketing to be an effective form of marketing.”
As working from home has become the norm, plenty of employees are no longer required to live where their company is based.
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more and more brands are integrating micro-influencer campaigns into their marketing strategies these days.
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term deals with creators who align with their brand values.
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of uncertainty. In this ever-shifting landscape, once again marketers are left wondering what kinds of economic recovery obstacles may be coming and how the next normal will drive consumer behaviors.