Here’s How Brands Can Authentically Connect With Gen X Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget…Francesca BanducciMarch 31, 2022
PR Daily Selects Sway Group as One of Their Top Agencies for 2022 PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing…Francesca BanducciMarch 28, 2022
Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen. USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood…Tracie NallMarch 24, 2022
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok…Tracie NallMarch 14, 2022
March Madness and Influencer Marketing – What Brands Should Know AdAge - This year’s March Madness will be a learning moment for brands navigating new…Tracie NallMarch 11, 2022
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’ theTradeDesk - It didn’t take brands and agencies long to publicly display their support for…Tracie NallMarch 9, 2022
Influencer Marketing Authentication: First-Party Data Changes Everything Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to…Tracie NallMarch 8, 2022
How To Counter Negative Publicity About Internal Company Issues Thanks to the speed at which news of internal problems at a company can spread…Tracie NallMarch 7, 2022
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z…Tracie NallFebruary 24, 2022
What Brands Should Know About Working With High-Profile Influencers Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…Tracie NallFebruary 8, 2022