What’s Behind the Employment Gap? As the nature of how and why people work continues to evolve, hiring managers will…Francesca BanducciApril 18, 2022
How to Use Influencer Marketing to Grow Your New Brand WARC - Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring…Francesca BanducciApril 13, 2022
15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts Social media originally started as a platform to connect with others — now, it’s so…Francesca BanducciApril 8, 2022
Here’s How Brands Can Authentically Connect With Gen X Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget…Francesca BanducciMarch 31, 2022
PR Daily Selects Sway Group as One of Their Top Agencies for 2022 PR Daily's 'Top Agency Award' benchmarks agencies across the globe that are conceiving and executing…Francesca BanducciMarch 28, 2022
Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen. USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood…Tracie NallMarch 24, 2022
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok…Tracie NallMarch 14, 2022
March Madness and Influencer Marketing – What Brands Should Know AdAge - This year’s March Madness will be a learning moment for brands navigating new…Tracie NallMarch 11, 2022
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’ theTradeDesk - It didn’t take brands and agencies long to publicly display their support for…Tracie NallMarch 9, 2022
Influencer Marketing Authentication: First-Party Data Changes Everything Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to…Tracie NallMarch 8, 2022