What Is Influencer Marketing & Is it Safe for Healthcare? Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors,…Maya KrugmanOctober 31, 2024
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears We’re a week out from the 2024 presidential election and one thing is clear: The…Maya KrugmanOctober 29, 2024
How 15 Agencies Are Preparing Now For Successful Holiday Campaigns As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher…Maya KrugmanOctober 14, 2024
How To Keep B2B Outreach From Being Spammy B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful…Tracie NallOctober 14, 2024
Adaptability, Talent, and Trust: How 30 Agency Leaders Stay Ahead of the Curve Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it…Rebecca GannSeptember 24, 2024
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame The creator economy is booming with brands chasing viral trends to monetize cultural moments online.…Rebecca GannSeptember 23, 2024
15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024 Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other.…Rebecca GannSeptember 13, 2024
The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators The role of influencers has evolved dramatically over the past few years. Once viewed primarily…Maya KrugmanSeptember 12, 2024
The Evolution of Influencer Marketing: From PR to Revenue Driver Learn how influencer strategies can move beyond awareness and reach, driving real results for your…Rebecca GannSeptember 4, 2024
17 Ways To Overcome ‘Digital Marketing Fatigue’ Among B2B Consumers Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a…Rebecca GannAugust 19, 2024