15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social […]
News
Here’s How Brands Can Authentically Connect With Gen X
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest
PR Daily Selects Sway Group as One of Their Top Agencies for 2022
PR Daily’s ‘Top Agency Award’ benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.
USA Today – TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
Digiday – Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with its core demographic, high schoolers.
March Madness and Influencer Marketing – What Brands Should Know
AdAge – This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit off their name, image and likeness via brand endorsement deals.
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’
theTradeDesk – It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against its neighboring country just two weeks ago. Some companies are either suspending or ending their operations in Russia, while some brands are changing the name of their products to distance themselves from the country.
Influencer Marketing Authentication: First-Party Data Changes Everything
Forbes – In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data.
Admittedly, data integrity in influencer marketing isn’t quite as exciting as splashy brand/creator partnerships and stories of viral TikToks that empty retailer shelves. But without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns.
How To Counter Negative Publicity About Internal Company Issues
Thanks to the speed at which news of internal problems at a company can spread on social media and create a public relations nightmare for the business, crisis management skills are in high demand today among PR professionals. When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line.
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers.
The 130-year-old brand is running a paid and organic ad strategy on the platform as well as working with TikTok creators to do so. The reintroduction follows Abercrombie & Fitch’s overall brand transformation in recent years as it has slowly shed its reputation of preppy exclusivity for early Aughts teenagers to become a more inclusive brand aimed at twentysomethings seeking fashionable basics.
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the Covid-19 pandemic continuing to impact industries and wreaking havoc on everyone’s plans, digital creators have stepped in as a powerfully effective alternative to traditional advertising.
Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their game-day commercials.