15 Smart Tips For Managing Agency Workflows When Understaffed
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with […]
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“Gentleminions” trend shows the power of TikTok
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have
3 TikTok Marketing Strategies Every Brand Should Embrace
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need
House of Highlights’ Creator-led Content Triples Revenue
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its
Amazon is Leaning on Influencers to Help Boost Prime Day Sales
Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role
Your New Recruitment Hack: Influencer Marketing
Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is
15 Red Flags For SMBs Vetting Potential Agency Partners
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business
Industry Leaders React to Roe vs. Wade Reversal
“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with
Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With
Influencer Marketing
As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such as consumer packaged goods, quick-service restaurants and direct-to-consumer marketing have been cutting back ad spend to avoid raising prices.
How Brands Can Combat Inflation with Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor
Marketers Jump On Memorial Day Bandwagon
A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while