News Archive

3 TikTok Marketing Strategies Every Brand Should Embrace

July 7, 2022

Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need […]

House of Highlights’ Creator-led Content Triples Revenue

July 7, 2022

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its

Amazon is Leaning on Influencers to Help Boost Prime Day Sales

July 6, 2022

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role

Your New Recruitment Hack: Influencer Marketing

July 5, 2022

Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is

15 Red Flags For SMBs Vetting Potential Agency Partners

July 5, 2022

Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business

Industry Leaders React to Roe vs. Wade Reversal

June 27, 2022

“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with

Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

June 9, 2022

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With

Influencer Marketing

June 2, 2022

As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such as consumer packaged goods, quick-service restaurants and direct-to-consumer marketing have been cutting back ad spend to avoid raising prices.