Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With […]
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Influencer Marketing
As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such as consumer packaged goods, quick-service restaurants and direct-to-consumer marketing have been cutting back ad spend to avoid raising prices.
How Brands Can Combat Inflation with Influencer Marketing
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor
Marketers Jump On Memorial Day Bandwagon
A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while
Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t
U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling
Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court
The Ad World Reacts To Roe Vs. Wade News
On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college
14 Key Elements To Inspire Social Media Users To Share Your Content
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their
14 Smart Tips To Help Marketers Navigate Influencer Partnerships
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has
Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social