Forbes

Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need […]

Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business

In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With

Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their

Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has

Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The

Social media originally started as a platform to connect with others — now, it’s so much more than that. Social

Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest

Forbes – In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data.

Admittedly, data integrity in influencer marketing isn’t quite as exciting as splashy brand/creator partnerships and stories of viral TikToks that empty retailer shelves. But without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns.

Thanks to the speed at which news of internal problems at a company can spread on social media and create a public relations nightmare for the business, crisis management skills are in high demand today among PR professionals. When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line.

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the Covid-19 pandemic continuing to impact industries and wreaking havoc on everyone’s plans, digital creators have stepped in as a powerfully effective alternative to traditional advertising.