Marketers focus on competitive analysis to grow their influencer marketing strategies

May 14, 2024
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to...
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Agency Leaders Reveal The Traits That Make Their Workplaces Attractive

May 7, 2024
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the...
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Why Your TikTok App Will Probably Be Taken Away

May 2, 2024
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral...
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5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024

April 25, 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...
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15 Emerging Social Media Trends To Leverage In Influencer Marketing

April 22, 2024
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...
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Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

April 9, 2024
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
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18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent

April 4, 2024
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...
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Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram

April 4, 2024
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...
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Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

March 26, 2024
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...
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Transforming business culture with strengths-based strategies

March 25, 2024
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...
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How To Enhance Timeless PR Tactics With Modern Technology

March 19, 2024
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...
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13 ways small businesses can work smarter to build brand loyalty

March 14, 2024
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...
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Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

March 12, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...
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How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z

March 11, 2024
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...
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TikTok is going longform — marketers aren’t

March 7, 2024
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...
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18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank

February 26, 2024
As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there...
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How Marketers Can Build Strong Relationships With Sales Teams

February 20, 2024
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...
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Choosing The Right Influencer Agency: 5 Key Questions To Ask

February 20, 2024
The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...
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How To Deal With An Agency Client Who Goes MIA Mid-Project

February 19, 2024
A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause...
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Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024

February 19, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer...
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Creating a better workplace: 20 ways to leverage innovative technology

February 19, 2024
An exceptional workplace experience should be at the top of many companies’ lists when it comes to attracting and retaining...
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16 ways to create engaging advertising and attract new customers

February 19, 2024
In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...
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As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

January 24, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...
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19 B2B marketing trends to enhance your 2024 business prospects

January 24, 2024
With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead...
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15 Affordable Ways Brands Can Capitalize On The Super Bowl

January 24, 2024
But how can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for...
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How To Harness AI For Influencer Marketing

January 3, 2024
Whether or not we’re collectively ready to embrace it, artificial intelligence is revolutionizing the way brands interact with their audiences....
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How To Improve Remote And Hybrid Collaboration For Agency Teams

December 27, 2023
Agencies, often early adopters of technology and tools that enable innovative new business practices, had already begun to embrace remote...
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20 ways to boost your brand’s credibility in the marketplace

December 13, 2023
Whether you’re building a small, medium, or large business, developing a credible company reputation that potential clients and customers can...
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‘DCOM’ nostalgia sweeps millennial pop culture

December 13, 2023
A nostalgic love for Disney Channel Original Movies has led to people rediscovering and celebrating their favorite stories and stars.
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6 Influencer Marketing Trends To Watch In 2024

December 6, 2023
As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer...
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5 Reasons To Partner With Influencers For Charity Campaigns

November 13, 2023
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting...
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WTF is influencer allowlisting?

November 2, 2023
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that...
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Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

October 31, 2023
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing...
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18 Agency Pros Share Influencer Marketing Ideas For The Holiday Season

October 25, 2023
Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms,...
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16 Ways to Prepare for the Next Holiday Campaign

October 23, 2023
The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an...
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15 Agency Pros Share Interesting Client Challenges And Lessons Learned

October 16, 2023
To determine if undertaking a big challenge a client presents is the right move, check out the interesting client requests...
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15 Agency Pros Share Tips For Leveraging Seasonal E-Commerce Products

October 13, 2023
15 Forbes Agency Council members share tips e-commerce sellers can use to capitalize on seasonal products and maximize sales. From understanding customer...
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

October 3, 2023
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before...
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14 Ways Digital Marketers Can Show ROI And Protect Privacy

September 25, 2023
Danielle Wiley joins fellow leaders in exploring effective ways to demonstrate ROI for clients in a shifting digital marketing landscape.
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Benefits of Hiring Influencers for Quality Content Without a Full Campaign

September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Executives Discuss Their Professional Drive and Determination

September 18, 2023
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing

September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics

September 14, 2023
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a...
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The Rise of Granfluencers

September 5, 2023
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and...
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5 Expert Tips for Leveraging Retail Influencer Marketing

August 28, 2023
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success

August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields

August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Keith Smith: When Influencers Go Bad

August 18, 2023
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer...
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