Every campaign starts with a customized content strategy based on client end goals, including specific creative prompts for influencers.
We are your strategic partner through the entire process. Every campaign has a team dedicated to you and your business goals: a typical influencer program includes 7-10 Sway Group professionals, from client services to quality assurance and reporting.
With over 30K authenticated creators in our network (spanning all social platforms and niche topics), we can hand select the best creators for your campaign.
Our exclusive technology accurately measures campaign performance and provides a complete picture of each influencer’s audience demographics and historical performance. We protect your brand from fraudulent engagements with verified reporting.
Our dedicated Quality Assurance team ensures all influencer content is platform compliant and meets FTC guidelines in real-time. Nothing goes live without client approval.
If needed, our talent pool of creative directors, photographers, videographers, writers, and graphic designers can quickly develop on-trend, original brand-owned content that resonates with your target audience.
Social platform algorithms are constantly evolving, making it harder for influencers to organically reach their audience. We dedicate a portion of each influencer campaign budget to paid social media to ensure that our client’s message reaches their intended audience.
Our paid social media strategies help you stand out from the crowd and reach laser-targeted audiences. We know how to get the right content in front of the right people on the right platform.
“I value the Sway Group as a critical extension of my small and mighty communications team. We would never be able to engage influencers in such an organized, effective and efficient way without their help. Aside from their professionalism and punctuality, they are just fun to work with! I look forward to kicking off each new campaign!”
Sarah FindleCommunications Manager at Coleman Natural Foods
“Sway Group helped us launch our new brand to a geo-targeted and retailer-specific online audience. Their influencer services team is so easy to work with, and we were extremely impressed by the quality of the content in our campaign.”
Janet Chambers,General Manager at Freak Flag Organics
“Influencer marketing is an integral part of our overall marketing mix, which is why it’s great to partner with an agency like Sway Group who really understands this space. I know I can count on them for the kind of authentic audience engagement we’re looking for.”
Megan MoranLead Influencer Marketing Manager at Grove Collaborative
“Sway Group’s content quality is top of the line, their influencers are always a great fit with our brand, and their commitment to diversity and inclusion shines through in all that they do. They’ve been our partner for years because they really and truly understand our mission, our audience, and our goals.”
Christina SolettiDirector, Social Media + Community at Ergobaby
“Sway Group consistently finds the right people for our goal of reaching ABLE-eligible families. Their genuine personal stories really help to drive the right kind of awareness — along with increased site traffic and account signups. We couldn’t have been happier with the results of our campaigns.”
Sarah PenningtonBrand Manager at ABLEnow
“Sway Group is without a doubt as great as marketing partners come. Account management is superb, its people top-notch, and its ability to source greater brand partners that amplify authentic connections is unparalleled.”
Robert OzeroffSenior Digital Marketing Specialist at Premera
“We committed to a yearlong program with Sway Group because they get results: their influencer and paid media expertise has been such a huge help for our brand. I really do love working with Sway; it feels less like an agency/client relationship and more like we are one team.”
Carly NwabuezeSr. Social Media & Content Marketing Manager at Outlook Entertainment
Upbeat, entertaining, and informative content helped demonstrate product use cases and drive action for this consumer goods brand.
Influencers empowered their audience to take control of their mental health, more specifically stress and anxiety, with this accessible campaign that encouraged app downloads.
Personal stories and genuine life experiences helped spark audience interest for this vision care brand.
Coleman Natural Foods
Fast, easy, delicious meals you can feel good about: influencers drove the right kind of family mealtime associations for this all-natural food brand.
A heartwarming campaign with a focus on financial independence for individuals with disabilities.
Eye-catching salad recipes were the driving force behind this healthy lifestyle campaign that generated more than 4 million impressions.