Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target...

For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing...

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry...

In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with...

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer...

The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines...

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test...

It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the...

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in...

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges...

TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for...

As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there...

Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on...

The rise of influencer marketing has been nothing short of a revolution. Influencers are now much more than just social...