Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all...

As much as some of us may wish to opt out of political talk on social media, the upcoming election...

A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material....

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...

Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...

Employees who are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations --...

The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...

Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a...

The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...

RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited...

The 2020 presidential election may not only be the meme election but the influencer election.

Women have long been the primary target of many marketers, not just because they make up roughly half of the...

So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...

This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound...