Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new...

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...

In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...

With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...

Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's brilliant, funny and tough. No...

It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...

It's no secret that influencer marketing has taken the industry by storm. Most brands that want to make a name...

Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...

With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet...

Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be...

The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...

Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.

As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from...