Get More From Influencer Campaigns: The Secret For Extending ROI

By Tracie Nall / May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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CEO Danielle Wiley Honored “Top Women in Communications” Honors

By Tracie Nall / May 25, 2021
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...
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‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

By Tracie Nall / May 20, 2021
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...
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Top Women in Communication – Trailblazer Award

By Tracie Nall / May 20, 2021
The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...
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AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

By Tracie Nall / May 19, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...
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Eight Ways To Inspire Customers To Create User-Generated Content

By Tracie Nall / May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
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‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers

By Tracie Nall / May 6, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...
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Three Social Commerce Strategies CPG Food Brands Need Now

By Tracie Nall / April 20, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

By Tracie Nall / April 15, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...
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Four Best-Practice Strategies For Influencer Content On Instagram

By Tracie Nall / April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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Why I Was Wrong About Clubhouse … And You Are, Too

By Tracie Nall / March 15, 2021
“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...
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What You Need To Know About Working With Nano Influencers

By Tracie Nall / March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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11 Effective Ways To Align Content Strategy And Media Planning

By Tracie Nall / February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
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Your Gen Z Marketing Isn’t Working. Here’s Why.

By Tracie Nall / February 12, 2021
When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...
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The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators

By Tracie Nall / February 8, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
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