Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
By Tracie Nall / October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
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Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues
By Tracie Nall / October 26, 2021
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...
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Sway Group Soars With 3rd Quarter Business Wins
By Tracie Nall / October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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Sway Group Soars With 3rd Quarter Business Wins
By Tracie Nall / October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign
By Tracie Nall / October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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How Influencers Are Helping Cities Attract Remote Workers
By Tracie Nall / October 12, 2021
As working from home has become the norm, plenty of employees are no longer required to live where their company...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind
By Tracie Nall / October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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14 Instagram, TikTok And YouTube Influencers Brands Should Know
By Tracie Nall / September 29, 2021
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal
By Tracie Nall / September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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How The Ad Industry Really Measures Success In The Covid Age
By Tracie Nall / September 27, 2021
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...
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Why Nano Influencers Are Important For Brands
By Tracie Nall / September 21, 2021
Marketing experts find that loyal nano-influencer followings mean high engagement.
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Danielle Wiley to Speak at Detroit Digital Summit – What Brands Need to Know About Influencer Marketing’s Unsung Heroes
By Tracie Nall / September 15, 2021
Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a...
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season
By Tracie Nall / September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
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Top 3 Takeaways From The Small Agency Conference and Awards
By Tracie Nall / August 25, 2021
Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...
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In With the Olds! Why Aging is No Longer a Dirty Word
By Tracie Nall / August 19, 2021
Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...
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