USA Today - TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.

Digiday - Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with...

AdAge - This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit...

theTradeDesk - It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against...

Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...

Thanks to the speed at which news of internal problems at a company can spread on social media and create...

Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers. The 130-year-old brand is...

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...

We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their...

The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...

Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a...

Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022...

Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...

After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....