How Brands Can Connect With Millennials: 5 Key Strategies For 2022
By Angie Lee / September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
By Angie Lee / September 2, 2022
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...
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Holiday 2022: How Brands Can Stand Out This Season
By Angie Lee / August 31, 2022
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...
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Walmart Explores Matchmaker Marketplace for Social Media Influencers
By Angie Lee / August 18, 2022
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...
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16 Approaches Brands Can Take To Boost Engagement On TikTok
By Angie Lee / August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries
By Angie Lee / August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies. Here are three main takeaways for...
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HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it
By Angie Lee / August 15, 2022
A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...
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Abercrombie & Fitch is Trying to Grow Up
By Angie Lee / August 10, 2022
Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...
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14 Unique Ways for Brands to Leverage Sound in Marketing
By Angie Lee / August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About
By Angie Lee / August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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Instagram’s TikTok-like Changes Don’t Annoy Advertisers Like They Do the Kardashians
By Angie Lee / July 28, 2022
It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...
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Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
By Angie Lee / July 27, 2022
Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...
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Here’s How to Connect Corporate Growth with Social Responsibility
By Angie Lee / July 25, 2022
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...
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How Danielle Wiley of Sway Group, Owns it
By Angie Lee / July 25, 2022
Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...
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Navigating a Leadership Role Can Be Lonely – Here Are Some Tips
By Angie Lee / July 18, 2022
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,...
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