The Sway Blog
New Season Alert: The Art of Sway Podcast with Casey Benedict!
Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]
Creators Love Working with Sway Group: Here’s Why!
Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]
The Comprehensive Guide to UGC Marketing
With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]
Sway Group Joins Global Independent Agency Network
We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]
Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial […]
Mastering LinkedIn: Tips to Boost Your Posts 🚀
Good morning! Do you feel like you get the LinkedIn algorithm? There are lots of people out there who share […]
The key to campaign success: Pivot. PIVOT!!
Hey there, Something I’ve been thinking about a lot lately is the importance of staying flexible when planning influencer marketing […]
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]
Did You Know We Can Do THIS?
Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are […]
Find Your Perfect Fit: Standard or Massive Sway?
Hey there, Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it, […]
Peek Behind the Scenes of Our Influencer Programs 🌟
Hey there, Ever wondered what goes on behind the scenes of our campaigns? Well, this is your lucky newsletter day, […]
Engaging GenZ: Viral Politics, Social Media Rivalry, and Voter Encouragement
To resonate with GenZ, you need to meet them where they’re at. This means latching on to viral moments no […]