The countdown is on…Black Friday, which officially kicks off the holiday shopping season is less than a month away. Why is this time so important to brands and marketers? Well…
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Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary…
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are thrilled to see so many brands engaging influencers as part…
Instagram’s Ever-Changing and Evolving Aesthetics When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely reminiscent of what you…
We often hear from brands who are sold on the idea of influencer marketing but aren’t sure where to begin. How do you find the right people? Which social mixes…
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