In this post, we’ll help you get familiar with how social display ads work, and…
Tracie NallJune 10, 2021
According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019,…
Tracie NallApril 15, 2021
Digital marketing spending in 2021 is estimated to grow to an astounding 389 billion dollars.…
Tracie NallMarch 29, 2021
Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as…
Francesca BanducciMarch 9, 2021
Micro influencers are a more budget-friendly category of influencers who should definitely be on your…
Francesca BanducciFebruary 16, 2021
Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter…
Tracie NallFebruary 11, 2021
Until recently, the generation getting the most buzz when it comes to influencer marketing was…
Tracie NallFebruary 9, 2021
While Facebook might not be the first social media platform you think about when considering…
Tracie NallFebruary 1, 2021
Curious about what the top influencer marketing trends in 2021 will be in? While 2020…
Tracie NallJanuary 25, 2021
If you're new to this industry, it can be hard to discern the differences between…
Tracie NallJanuary 14, 2021
Influencer marketing, in a nutshell, is about partnering with content creators to produce and share…
Francesca BanducciJanuary 7, 2021
One of the many benefits of using influencer marketing is that when done correctly, it…
Tracie NallNovember 30, 2020
Video has been dominating the internet, and short-form video has gained traction with consumers and…
Francesca BanducciNovember 23, 2020
First there was Instagram Reels, then Instagram Shop, then a rearrangement of your home feed,…
Francesca BanducciNovember 20, 2020
While micro influencers can be amazing partners for a variety of brand goals, nano influencers…
Francesca BanducciNovember 16, 2020
Do you know that the right Instagram influencers have the ability to increase brand awareness…
Francesca BanducciOctober 29, 2020
For influencers and brands, the FTC guidelines for influencer marketing are likely something you’re aware…
Francesca BanducciOctober 27, 2020
There's no doubt about it, partnering with a social media influencer to market your products…
Tracie NallOctober 15, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or…
Tracie NallOctober 7, 2020
We get asked a lot, how do you measure influencer marketing success? What are the…
Tracie NallOctober 5, 2020
If there’s one thing we can likely all agree on, it’s that 2020 has been…
Tracie NallSeptember 2, 2020
Here at Sway Group, we’ve been working with clients to get a jump on their…
Tracie NallAugust 12, 2020
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the…
Francesca BanducciAugust 11, 2020