Get More User-Generated Content with Influencer Marketing

Learn how to increase your User-Generated Content with Influencer Marketing

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…

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2019 Influencer Marketing: Top 8 Steps to Creating a Winning Influencer Marketing Strategy that Drives Sales

influencer marketing strategy goals

Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for creating a winning influencer marketing strategy that ultimately is measurable and drives sales. 8 Steps to Executing a Winning Influencer Marketing Strategy…

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Five Big Content Marketing Mistakes And How To Avoid Them

content marketing mistakes

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At Sway Group, we’re often asked what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials for a specific audience. While it’s wildly popular today, content marketing…

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