Every client we work with brings new and rewarding challenges for the Sway team, but as a women-driven company we’re particularly excited to be involved with the upcoming #ChooseWOMEN initiative for WEDO, the Women’s Entrepreneurship Day Organization. WEDO is launching a day of celebration that shines a light on all women by choosing to support them. On Wednesday, December 4,…
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures, and if you haven’t seen them, there have been some updates to their official set of guidelines. Under the recently-added clarifications for how to disclose an endorsement on social media, the FTC says the following: You can’t talk about your experience with a product you…
Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B. B2B Influencer…
Not to toot our own horn, but — oh who are we kidding, we LOVE horn-tooting*, and it’s even better when we can celebrate one of our clients while doing so. We’re excited to announce that Sway Group was awarded a MarCom Gold Award in the category of Influencer Content for our work with Igloo in 2019. The MarCom Awards…
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of reviews and recommendations from their social networks. People are constantly sharing advice and information about the brands and trends they’re interested in, and individuals with engaged followings can have a tremendous amount of influence over their audience. This, in a nutshell, is why influencer marketing…
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