4 Tips for a Killer Content Marketing Strategy

content marketing strategy

A content marketing strategy is a plan for building a relationship with your target audience by giving them relevant, useful content. It means you’ve put in the time to understand your audiences and distribution channels, and you have defined your business goals. Whether you’re looking to increase brand awareness, drive sales, or foster customer loyalty, your content marketing strategy is…

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College Cheat Scandal Shows Need for Influencer Crisis Plan

Influencer Crisis Plan

So you’re a brand who decided to partner with a big-name social media influencer who’s now embroiled in a giant scandal and Twitter is blowing up with outrage expressed in admittedly hilarious memes — what to do? Is there a hashtag for this kind of complicated PR nightmare? (#TooStressedToBeBlessed?) Ah, the perils of modern marketing. Influencer Olivia Jade Giannulli, 19,…

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Walking the Walk with Brand Values and Influencer Marketing

brand values

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent.   These…

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