If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for creating a winning influencer marketing strategy that ultimately is measurable and drives sales. 8 Steps to Executing a Winning Influencer Marketing Strategy…
If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies and entertaining gurus to home chefs and bakers. We’ve rounded up just…
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing. At Sway Group, we’re often asked what content marketing is all about. In a nutshell, content marketing is the art and science of creating and sharing valuable free materials for a specific audience. While it’s wildly popular today, content marketing…
Before I became VP of Sales here at Sway Group, I spent many years in traditional media advertising, primarily in the broadcast television space. If you’re not familiar with that industry and you’re curious about how much money is still being spent on ads most of us stopped watching years ago, the answer is … a lot. I mean, a…
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