Digital Marketing Tips Direct From Brands Running Successful Influencer Campaigns

digital marketing tips

Overwhelmed by the amount of advice online for digital marketing? We get it: there’s a tsunami of information out there, and it can be tough to figure out what’s actually relevant for your business goals. Influencer marketing is often presented as a standalone tactic, but it’s most effective when integrated within a larger digital toolbox. In order to get the…

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Make FOMO Part of Your Influencer Marketing Plan

influencer marketing plan

In 2013, the Oxford English Dictionary added the increasingly common term “FOMO”, defining it thusly: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website Yes, FOMO is a real word — and a real phenomenon. Thanks to the pervasive nature of social media, many…

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5 Tips for Boosting Your Shopper Marketing with Social Media Influencers

shopping marketing

Today’s digitally-savvy consumers are exercising more control over their retail experience than ever before. We want more shopping controls, more convenience, and retailer options like flexible delivery choices — and thanks to mobile devices, the entire shopping landscape has evolved to support how we research and make purchases. As the way we buy goes through changes, so too should your…

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Influencer Content We’re Loving

influencer content

At Sway, there is no better way to celebrate #NationalHighFiveDay (yes, that’s a thing) than giving a big shoutout to FIVE of our brand partners we’ve had the privilege of working with recently. From amplifying messaging around #TheBigGame with Farm Rich to sharing #InMyErgo hacks for ErgoBaby, we love helping our clients engage their audiences with content that truly resonates….

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