The Comprehensive Guide to UGC Marketing
With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]
Sway Group Joins Global Independent Agency Network
We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI),
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group,
Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial
Mastering LinkedIn: Tips to Boost Your Posts 
Good morning! Do you feel like you get the LinkedIn algorithm? There are lots of people out there who share
The key to campaign success: Pivot. PIVOT!!
Hey there, Something I’ve been thinking about a lot lately is the importance of staying flexible when planning influencer marketing
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands,
Did You Know We Can Do THIS?
Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are
Find Your Perfect Fit: Standard or Massive Sway?
Hey there, Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it,
Peek Behind the Scenes of Our Influencer Programs 
Hey there, Ever wondered what goes on behind the scenes of our campaigns? Well, this is your lucky newsletter day,