So…. Creative is the New Targeting. Now What?
In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase. […]
Social Media Management and Influencer Marketing are Not the Same, BUT…
I can’t tell you how many inbounds we have received from clients who want someone to manage their feeds, not
Big Box Influencer Agencies
It’s been a wacky few years in the influencer marketing agency space. There has been a lot of consolidation, with
B2B Influencers Might Not Be What You Think They Are!
Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There
7 Types of Influencer Marketing Campaigns: Unlocking the Power of Influencers to Elevate Your Brand
Influencer marketing has become a major part of most successful brand marketing strategies. By collaborating with creators who have established trust
Our Most Popular Menu Item Is…
When I go out to eat and can’t decide what I want, I will occasionally ask the server to share
Influencers in SMTs: Your PR Campaign Secret Weapon
First, a story. Back when I was an executive at Edelman, I would often get emails and phone calls from
Non-Negotiables in Influencer Marketing
When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience,
Highlights from Niimbus: Community, Collaboration, and a Tornado (?!)
I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I
A New Look for Sway Group
I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that
A Deep Dive into Some of our 2024 Benchmarking Data
In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn
Do Incentive Models Work in Influencer Marketing?
A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I