Individual Vision Plans
Educate 55+ and retiree audiences about VSP Individual Vision plan offerings suited to their needs. Generate traffic to the brand website to increase plan enrollment.
The Sway Solution:
Recognizing that vision insurance affects more family members than just retirees themselves, Sway engaged multigenerational influencers to represent how VSP allows them to take control of their vision care and get the individual coverage they need. Retiree influencers and the children of retirees created blog posts and branded videos featuring VSP as an affordable and reliable source of individual vision coverage. Content highlighted valuable insights on retirement. An amplification and boosting strategy was implemented on Facebook and Twitter to further the content reach.