Retail Case Study
Brand Challenge: Promote a brand's snacks and drive awareness that they are now available in Costco to trigger new trials.
The
Solution
Sway seamlessly integrated efforts with a partnering media group to deliver a white label solution for activating an influencer program for the snack brand.
Combining the media group's strategic expertise and Sway’s advanced Influencer tools and capabilities, we recruited influencers who have Costco-focused accounts and family/lifestyle accounts to promote the snack brand.
The influencers created TikTok videos or Instagram Reels videos, either showcasing the snacks in the Costco club or at home as a lunchbox or snack item with strong calls to action to shop for this snack brand at Costco.
Interested in a program like this for your brand? Reach out today!