Finance Case Study
Brand Challenge: A regional financial institution hired Sway Group with the dual goals of driving overall geo-targeted brand awareness, while also educating eligible in-state audiences about its member services and financial differentiators.
The
Solution
We began by recruiting in-state residents who could authentically speak to the brand's messaging goals. A variety of flexible content prompts helped shape influencers' genuine real-life storytelling that incorporated the brand's services and benefits, driving relatable moments of audience awareness and membership interest.
Instagram and blog posts were used for this campaign, with the top-performing social content re-purposed for a paid social strategy that prioritized engagements in order to extend the reach of the campaign with key in-state audiences.
Interested in a program like this for your brand? Reach out today!