Brand Challenge:
UpSpring Baby wanted to increase awareness for their new prenatal vitamin and immunity supplements among target audiences: expecting moms or women planning to conceive. Influencer campaign goals were centered around brand engagement across social channels, with boosting UpSpring website traffic as a secondary KPI.
Campaign Success:
1M
Impressions
30.8K
Engagements
(Goal: 21K)
1.3K
Content Saves
900+
Clicks to landing pages
The Sway Solution:
We started by sourcing target-demo influencers who specialized in lifestyle and/or parenting content, who were also pregnant during the time of campaign launch. With the engagement goal in mind, we chose to focus primarily on Instagram with branded content published as both standard feed posts and Stories.
Influencers were given flexible content prompts, which allowed them to share their authentic perspectives on pregnancy and parenting wellness while promoting UpSpring’s products.
A targeted paid media strategy leveraging top-performing influencer content increased targeted reach beyond the influencers’ audiences. Sway Group’s familiarity with platform ad restrictions related to supplements allowed us to create effective promotions that would not risk being flagged.
Interested in learning more about our campaign strategies? Contact us today, for more info on how we work our magic.
