News Archive

Benefits of Hiring Influencers for Quality Content Without a Full Campaign

September 20, 2023

While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored, […]

September 18, 2023

Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with

September 18, 2023

Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching

September 14, 2023

As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a

September 5, 2023

Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and

August 28, 2023

Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of

August 25, 2023

Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and

August 25, 2023

CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk

August 18, 2023

In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer

August 15, 2023

Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and

August 8, 2023

According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.

July 25, 2023

Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.