News Archive

With FTC cracking down, how should brands approach influencer marketing?

January 1, 2018

Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton campaign used it for a final voter push this election.

Sway Group Acquires iFabbo

August 1, 2016

Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion and lifestyle influencers, to deepen its pool of digital talent and forge relationships with beauty and fashion brands.

INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers

January 4, 2016

For years, Danielle Wiley’s business idea stared her in the face–until one day when she just had to act.

PR PROfile: Danielle Wiley, Sway Group

November 11, 2015

What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a bridge between brands and influencers to execute the business aspect of sponsored campaigns.

4 Traits Influencers Possess

October 1, 2015

In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing world can’t quite agree about what the queen might be. Is it distribution? Conversion? Engagement? Activation?