PR PROfile: Danielle Wiley, Sway Group
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a bridge between brands and influencers to execute the business aspect of sponsored campaigns.
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4 Traits Influencers Possess
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing world can’t quite agree about what the queen might be. Is it distribution? Conversion? Engagement? Activation?
Sway Group connects big brands with army of 90,000 bloggers
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.
PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.
This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy
Sway Group finds social influencers who get results
Former Edelman Executive Debuts Blogger Venture
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies with women bloggers.
Now, Mommy Bloggers Have Their Own Talent Agency
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue