Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between a potential customer tuning out your message or embracing it wholeheartedly.
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of growth since 2013, according to the report. This means that start-up agencies may find themselves facing increased competition, which can impact growth.
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses.
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales and overall performance, hiring the right agency is vital for the growth of your business.
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because— surprise!—Pinterest is not a social network.
Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton campaign used it for a final voter push this election.
Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion and lifestyle influencers, to deepen its pool of digital talent and forge relationships with beauty and fashion brands.
For years, Danielle Wiley’s business idea stared her in the face–until one day when she just had to act.
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a bridge between brands and influencers to execute the business aspect of sponsored campaigns.
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing world can’t quite agree about what the queen might be. Is it distribution? Conversion? Engagement? Activation?
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.