Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion and lifestyle influencers, to deepen its pool of digital talent and forge relationships with beauty and fashion brands.
For years, Danielle Wiley’s business idea stared her in the face–until one day when she just had to act.
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a bridge between brands and influencers to execute the business aspect of sponsored campaigns.
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing world can’t quite agree about what the queen might be. Is it distribution? Conversion? Engagement? Activation?
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce it, but she needed to build a bridge.
Sway Group finds social influencers who get results
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies with women bloggers.
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue