Women have long been the primary target of many marketers, not just because they make…
Tracie NallJanuary 31, 2020
This awards season, more events have been closed to press altogether, and stars have been…
Tracie NallJanuary 30, 2020
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking…
Tracie NallJanuary 24, 2020
Over the last decade, the number of channels for marketing products has more than doubled.…
Tracie NallJanuary 22, 2020
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider…
Tracie NallJanuary 13, 2020
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60%…
Tracie NallJanuary 13, 2020
As influencer marketing continues to evolve and grow, those of us in the industry are…
Tracie NallDecember 12, 2019
