Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking…Tracie NallJanuary 24, 2020
Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips Over the last decade, the number of channels for marketing products has more than doubled.…Tracie NallJanuary 22, 2020
Bad Influence: When A Brand’s Social Media Stars Repel Consumers Casper's IPO shows risks of influencer marketing.Tracie NallJanuary 17, 2020
14 Social Marketing Campaigns That Ruled 2019 The end of another year means that we get to look back on the successes…Tracie NallJanuary 15, 2020
New Research from Sway Raises the Bar for Influencer Marketing Metrics Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider…Tracie NallJanuary 13, 2020
New Research from Sway Raises the Bar for Influencer Marketing Metrics Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60%…Tracie NallJanuary 13, 2020
Five Influencer Marketing Trends That Will Shape 2020 As influencer marketing continues to evolve and grow, those of us in the industry are…Tracie NallDecember 12, 2019
The Politics of Facebook and Twitter Ads If it is true we are judged by the company we keep, and Facebook has…Tracie NallDecember 10, 2019
Influencer marketing agencies prepare for the end of the Instagram like Influencer marketing agencies prepare for the end of the Instagram like. Instagram's impending removal of…Tracie NallDecember 10, 2019
Influencers help promote ABLEnow financial savings tool for those with disabilities The initial campaign generated more than double its initial engagement goals.Tracie NallNovember 29, 2019