Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in…
Tracie NallDecember 11, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
Tracie NallDecember 2, 2020
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing…
Tracie NallNovember 12, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly…
Tracie NallNovember 10, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has…
Tracie NallOctober 30, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they…
Tracie NallOctober 27, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling…
Tracie NallOctober 19, 2020
Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and…
Tracie NallOctober 14, 2020
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely…
Tracie NallOctober 6, 2020
