Announcing the winners of the 2019 Databird Female Executive of the Year Awards
The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!
News
13 Techniques To Make Your Business Feel More ‘Local’
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The “local touch” can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding.
PR Daily Awards – Niche Category Honorable Mention
Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a way that drives home the point, engages audiences and results in business success. This year’s winners for Ragan’s PR Daily Awards did just that.
Five Times Your Influencer Agency Should Push Back
The customer is always right … right? In my job as CEO of an influencer and content marketing agency, I want to wow our clients at every turn. I want every client to walk away feeling like we went the extra mile to please them, and that we provided them with our very best skills and service
‘Put everything in the hands of the influencers’: Inside RXBar’s new influencer strategy
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels.
‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election
The 2020 presidential election may not only be the meme election but the influencer election.
Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better
Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions.
Casper Is Worried About Influencer Marketing; Here’s Why You Shouldn’t Be
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up the sleepy mattress industry with its flashy and ubiquitous DTC marketing, now seems to have second thoughts — at least that’s what recent media reports took from the $1 billion company’s recent pre-IPO filings.
They Are: Not Letting the Press In
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound bites.
Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers.
Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
Bad Influence: When A Brand’s Social Media Stars Repel Consumers
Casper’s IPO shows risks of influencer marketing.