They Are: Not Letting the Press In
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound bites.
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Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers.
Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
Bad Influence: When A Brand’s Social Media Stars Repel Consumers
Casper’s IPO shows risks of influencer marketing.
14 Social Marketing Campaigns That Ruled 2019
The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn’t even seem as though they would gain traction at their initial release.
New Research from Sway Raises the Bar for Influencer Marketing Metrics
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting on influencer marketing campaigns, has published a new research report, establishing industry benchmarks on engagement, while also revealing best practices for increasing likes, shares and comments by up to 3 times standard results.
New Research from Sway Raises the Bar for Influencer Marketing Metrics
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average benchmark.
Five Influencer Marketing Trends That Will Shape 2020
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job of not only staying current with trends but also looking ahead to the future. Here in the final days of 2019, it seems like a natural time to forecast where influencer marketing will go in the new year.
The Politics of Facebook and Twitter Ads
If it is true we are judged by the company we keep, and Facebook has decided to run political ads even when fake, will people start to think branded messages on the platform are fake, too? Is Twitter a safer place for brands given its decision to ban all political ads?
Influencer marketing agencies prepare for the end of the Instagram like
Influencer marketing agencies prepare for the end of the Instagram like. Instagram’s impending removal of likes from public view — now in the testing stages — is forcing advertisers to reassess how they judge the popularity and reach of influencers.
Influencers help promote ABLEnow financial savings tool for those with disabilities
The initial campaign generated more than double its initial engagement goals.
Top 200 Marketing Agencies of 2020
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S.