Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a way that drives home the point, engages audiences and results in business success. This year’s winners for Ragan’s PR Daily Awards did just that.
The customer is always right … right? In my job as CEO of an influencer and content marketing agency, I want to wow our clients at every turn. I want every client to walk away feeling like we went the extra mile to please them, and that we provided them with our very best skills and service
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels.
The 2020 presidential election may not only be the meme election but the influencer election.
Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions.
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up the sleepy mattress industry with its flashy and ubiquitous DTC marketing, now seems to have second thoughts — at least that’s what recent media reports took from the $1 billion company’s recent pre-IPO filings.
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound bites.
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers.
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
Casper’s IPO shows risks of influencer marketing.
The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn’t even seem as though they would gain traction at their initial release.
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting on influencer marketing campaigns, has published a new research report, establishing industry benchmarks on engagement, while also revealing best practices for increasing likes, shares and comments by up to 3 times standard results.