Influencer Top 50 – 2020 The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing…Tracie NallNovember 12, 2020
10 Unique Client Challenges And How Their Agencies Approached Them Occasionally, an agency will take on a project that seems simple at first but quickly…Tracie NallNovember 10, 2020
How To Avoid 10 Big Advertising Mistakes That Repel Consumers We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has…Tracie NallOctober 30, 2020
11 Smart Ways To Adapt Marketing Campaigns This Holiday Season Seasonal marketing campaigns may look a little different this year. Marketers might find that they…Tracie NallOctober 27, 2020
How To Use Influencer Marketing To Reach Moms During The Pandemic In a devastating pandemic that is affecting nearly every citizen and business, some are struggling…Tracie NallOctober 19, 2020
‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and…Tracie NallOctober 14, 2020
5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely…Tracie NallOctober 6, 2020
13 Effective Ways Companies Can Cultivate A Strong Brand Voice In the past, a company's brand image was a lot easier to craft. Brands were…Tracie NallSeptember 16, 2020
New To Livestreaming? Check Out These 12 Tips For Beginners With social distancing protocols and shelter in place orders part of life these days, businesses…Tracie NallSeptember 15, 2020
Walk The Talk: Brands Need More Than Lip Service In 2020 The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or…Tracie NallSeptember 8, 2020