Influencers And Their Agencies Are The Unintended Victims Of The Facebook Boycott
Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.
News
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns.
A Pause for Influencer Marketing
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
CreatorIQ Announces Certified Partner Network For Global Influencer Efforts
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management.
Use It or Lose It: How to Spend Your Upended Marketing Budget the Right Way
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.” From sports and music to televised events of all kinds, COVID-19 brought most media production to a screeching halt.
Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles cereal decided to engage with kids via instructional videos on social media.
Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests
Many brands are issuing statements condemning racism.
Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie Yeboah wrote last year, “by exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people.”
Women in Influencer Marketing: How To Lead a Company with Danielle Wiley of Sway Group
Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
12 Marketing-Based Techniques For Attracting New Talent
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they’ve witnessed themselves.
Why influencer agencies must be more than talent agents
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces: influencers. While traditionally seen representing professional actors, writers, musicians, and athletes, talent agents have begun to pivot to woo today’s digital content creators.
How Will Experiential Marketing Evolve? 13 Experts Share Their Views
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.